We Specialize in Brand Development, Graphic Design and Visual Content Creation
About
With more than twenty years of design experience, General by Design brings a wide range of design-related know-how and a unique perspective to the space. Founder Rachel Moore has carefully curated a list of industry partners and collaborators to bring more world-class ideas to life.
Focused on women in technology, design, and finance, General by Design brings some of the brightest female minds to the forefront. Many of our clients are women-owned and operated companies.
Rachel Moore
Founder
Rachel Moore is an award-winning architect, technology innovator, and entrepreneur who has been at the forefront of cutting-edge design for over two decades. Her ability to build memorable brands with seamless user experience stems from a deep understanding of design thinking and technology applications in human-centric ways. Rachel combines visual aesthetics with the latest technology trends to create adaptable and innovative solutions in architecture, branding, marketing, technology, and, most recently, sustainable green banking. She is the President of Carbon Blanc, a sustainability fintech platform, Founder of General by Design, a media and innovation lab, and continues to work to advance women in design, innovation, and technology.
Team
Services
Brand Strategy / Identity & Branding / Print, Digital & Web / Art Direction / Environmental & Exhibition/Architecture
Clients
- Carbon Blanc
- CrowdPoint
- crwd
- MIDMRKT
- REVERI
- VRAI
- Equistake
- Lombadas
- Nantucket Kids